UK is not 50 % of the EU market, it's more like 20 %, with France a close second at 18 %. Most of Europe market is the Euro region. And no, Europe is no strong market for the XB360. Perhaps UK is, but it's only 20 % of the Europe market. I know in France, XB360 games barely make it to the top 10, even Gears of war. And it's important to note this, because we all get the same prices in Euro region and we don't have english as native language, not like the UK which have their own money. EDIT : corrected EU -> UK following "your mother" remark