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RolStoppable said:

Their current strategy is not much more than following Sony's business model. This means targeting the upmarket first and then over time working your way down

Because of this they offered Nintendogs and Pilotwing at the launch?

This ad is great in my opinion and shows some the advantages the 3DS has to smartphone an DS: Better Graphics, 3D, "real" games.

Other ads for the casual crowd (with Nintendogs, Layton etc.) will follow surely.

Yes the smartphones and Tablet-PCs steal a lot of buyer from the 3DS. To continue the DS way of marketing and games would be a failure and nintendo recognized this (in contrats to some people in this thread).