This is not DS,this is Nintendo 3DS - new ad clarifies things

[Troll_Whisperer]

RolStoppable said:

Troll_Whisperer said:

I guess. It's also possible that they think they're losing the casual market to smartphone gaming (though I think the would be overestimating its importance) and want to go upmarket.

No, I don't think that's possible. In their latest Q&A session with investors they said that they didn't properly convey that the 3DS is in fact a new generation of handhelds and at the same time they said that none of their surveys or data indicates that smartphones are really cutting into their business.

Their current strategy is not much more than following Sony's business model. This means targeting the upmarket first and then over time working your way down, opening up new market segments via price cuts and additional software. With the DS and Wii Nintendo hit pretty much all market segments at once which is why those systems sold at such a high pace. The baffling thing about the 3DS really is that Nintendo executed a similar strategy as Sony would, even though Nintendo already had the blueprint for a winning strategy with the DS and Wii.

I didn't know that. Then they're just lost. The pricecut is a step in the right direction though.