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kowenicki said:
So Apple buy a company so that they can compete with themselves? Apple and Nintendo have different ideas and are on a different path when it comes to gaming, they wouldnt complement each other, they would be at odds with each other.

The only logical reason for Apple to buy Nintendo would be to close it down. It wont happen.

According to the article, they could actually complement each other nicely: Ninty can thrive where Apple would struggle, Apple thrives where Ninty doesn't want to go. Keeping the brand separated should avoid problems to both, while Apple could receive some Ninty games for Apple platforms, but to be sold at far higher prices than 99¢. For no reasons Apple would ever destroy what it paid tens billions $, but owning it it could benefit as much as possible from it, while, as the new master, avoiding dangerous overlappings, a thing that now it can't be sure about, it's just not happening now, but nothing is granted for the future. Anyway, IMVHO, for Apple buying Ninty would make a lot more sense than buying Sony, that could be a far better purchase for Samsung, LG, or other consumer electronics giants.

 

Edit:

kowenicki said:

Alby_da_Wolf said:

[...]

This. BTW the article says Apple has ~$50billion cash, currently. About the undeniable differences, the author thinks Ninty would be perfect for Apple to expand to a profitable market Apple alone wouldn't be able to cater for unless it spends billions $ and decennia of time to establish strong franchises, faithful user base and brand recognition in the console market, buying Nintendo could solve the problem for a huge amount of money as doing it by itself, but saving many years and being profitable from the start.

Excepet that I would imagine Apples view of Nintendo is that they have a broken and outdated business model....

Currently broken, but with huge potential to get things right again, the right moment to buy at as little as possible, fix what's wrong and make a huge profit and market expansion.



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