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Well, I recently learned this term and it's meaning: USP - Unique Selling Point.
This site's is the sales data. Alas, that data is much more restricted now. Without that data, this is just another games site, and there it scores low on usability, news, reviews. There were two things that made me come to VGChartz: sales data and Hot Topics. Both are much worse than before. Now I come from habit......

The potential for controversy exists still (Nintendo is doomed, Sony is losing money continuously, Kinect is not it), and on this site controversy was based on numbers, which made it different from any other sites. Not anymore.

Interesting analogies can be drawn between VGChartz monetizing and the Games Industry Monetizing. Let's see how this last controversy plays out.