Reflecting on 3DS price cut; what do you think Wii U will launch at?

[cyberninja45]

RolStoppable said:

cyberninja45 said:

I think Iwata never actually stated that they are actually taking a loss on every 3ds sold. If you read his wording carefully.

http://www.neogaf.com/forum/showthread.php?t=438983

The only part where he says something close to this is the quote"On the other hand, a drastic markdown like this, before the mass-production effect can take place for the hardware, will naturally generate red ink on the hardware sales. As a result, a significant minus effect is expected on the profitability of the current fiscal year."

Does generate red ink on hardware sales means, they are taking a loss on each hardware sold? I really dunno, maybe its investor slang, or clever wording or whatever. Maybe It does. Does it?

I'm not sure if is just bad journalism or loss in translation here. I havent done alot of research on this so I cud be talking crazy. But if you can gimme I link where he outright stated this, it will help.

Yes, red ink means exactly that. This "investor slang" is based on old accounting practices when numbers were written down in either black or red ink (before personal computers). Black for profits, red for losses.

oh ok.

But he should have just said red ink on each hardware sold rather than just hardware sales. Or even just outright say it normally. Translation mistakes can happen here... Jeez.

 

EDIT:

WOW wait one second, there is an error in translation here, read it again. this sentence is very important

What does "mass production effect for the hardware" means??? and hardware sales?

If im not interpreting it right, it sound s like hes saying: until this mass price cut effect takes place for the hardware, there will be a loss in hardware sales(numbers)(because people will be waiting for the pricedrop) .

Dam does anyone have a link where he just says loss per hardware in English jeez.