Seece said:
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I think Iwata never actually stated that they are actually taking a loss on every 3ds sold. If you read his wording carefully.
http://www.neogaf.com/forum/showthread.php?t=438983
The only part where he says something close to this is the quote"On the other hand, a drastic markdown like this, before the mass-production effect can take place for the hardware, will naturally generate red ink on the hardware sales. As a result, a significant minus effect is expected on the profitability of the current fiscal year."
Does generate red ink on hardware sales means, they are taking a loss on each hardware sold? I really dunno, maybe its investor slang, or clever wording or whatever. Maybe It does. Does it?
I'm not sure if is just bad journalism or loss in translation here. I havent done alot of research on this so I cud be talking crazy. But if you can gimme I link where he outright stated this, it will help.
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