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I believe Nintendo is probably aiming for $300, but might be forced to sell it for $350 or $400 because of factors out of their control ...

... Like exchange rates http://finance.yahoo.com/echarts?s=USDJPY=X+Interactive#symbol=;range=5y;compare=;indicator=volume;charttype=area;crosshair=on;ohlcvalues=0;logscale=off;source=;