Star Wars had its BEST year in merchandise/toys sales last year
So not just in the 80's but Star Wars is as powerful as EVER in toys/merchandising today...
Deal with the alphabet or an ophthalmologist?
Yeah, I had a quick look in google and all I can find is that $450m(!) worth of Star Wars toys were sold in 2008 alone (not sure whether that's US or WW though). Not sure what percentage Lucas gets from that, but he'll be raking it in.