It's sell more just with the Modern Warfare name alone. COD is the new Madden or to a higher extent NBA Live. NBA Live was the best selling Basketball game until they got lazy and NBA 2K started gaining steam. Battlefield 3, I think will get a strong word of mouth following, which will lead to better sales for the series down the line (2-3 years time).
I am the Playstation Avenger.
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