The thing is, Nintendo hasn't given those people ,that simply aren't all that interested in it's icons and the new family gaming/work out line-up, anything to speak of.
Considering Nintendo titles have by far the highest quality on the system, there just isn't any incentive to buy a Wii for these people, which is what they try to communicate (often in a rude/unpleasant , clumsy and imprecise way).