I never cared TOO much, though at the beginning I was hoping PS3 would win by some margin, because it was the brand I was attached to. When I saw early on that Wii was gonna win I accepted it naturally, but I still thought PS3 would handily beat 360 (in mainland Europe it was a given after all). Then again I saw that it may never happen and again just accepted it.
I never started arguments about this on the internet or elsewhere, I cared but not so much as to argue. Now, I care even less, and I see the Xbox's qualities, even though I wouldn't buy one (not into shooters or WRPGs, so the list of exclusives is so attractive to me). I have to admit MS has done a great job and Sony a mediocre one (terrible at the beginning of the gen).
However, I still love my PS3 above any other console and I'm happy when it succeeds.
No troll is too much for me to handle. I rehabilitate trolls, I train people. I am the Troll Whisperer.
