Bobby Kotick: Vita is great, but where's the market?

[NiKKoM]

Didn't see it posted:

http://www.guardian.co.uk/technology/gamesblog/2011/jun/30/bobby-kotick-interview-activision

snipped:

Activision has expressed its support for the Wii U and Vita. How relevant do you think specialist hardware is in the new era of smartphone, tablet and cloud-based gaming?
There will always be a need for specialised hardware to satisfy the needs of gamers. With the Wii U … from a development perspective, having a Nintendo device that is on parity with the other hardware from a graphics perspective was really necessary. For the kinds of games we create, it was becoming very difficult for us to support the Wii with the expectations that our gamers have. I think that the user-interface itself is very clever – there will be a lot of innovation to come from having the second screen. It's also critically important that you can use the existing physical interfaces with the new device because those are really compelling. Nintendo has always done a very good job of thinking about the user experience and this is no exception.

So this is something you can bring your core games on to? Might we see Modern Warfare and Prototype on Wii U?
Well, without telling you our title plans, it's now more possible to do deep rich multiplayer games – we need more clarity from Nintendo on the online capabilities, but we've had development systems for a while now and we're very enthusiastic about it. As for the Vita have you played on it?

Yes, I've played WipeOut and a few of the other titles…
It is a fantastic piece of hardware. Technically, we're super excited about what we can do on it, it's really something incredible. The question is, where is the market? I think the pricing was surprisingly affordable, the product itself is really great – so the questions is, is there a need in the marketplace for a very specialised portable device of that capability? Hopefully there will be because it's a really nice product and its very well differentiated from what you can get in even the most capable smartphone or tablet today.

You must be heightening your support for smartphones and tablets though? Those markets are booming.
Yeah, but as I usually say, we're never the first guys into the market – we're very deliberate about how we enter. We like to do it with the highest quality products that are appealing to the broadest possible audience. But yes, those are market opportunities that area starting to emerge. I don't think they are going to be big opportunities for revenue growth in the short term, but over the long term, they're going to be exciting.

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