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mibuokami said:

Too ambitious. Start with an 'indie' project and hype it with various pc website and run it through steam. A game like this which will come out on PS3 is going to ruin a startup company if it flops. retail console game has a lot more risk.

It's probably a PSN game as they're aiming to release it on everything in sight from XBLA and WiiWare to iPhone and Facebook.

Besides, they probably saved a bundle by having someone's 5 year old brother do the animation.