FishyJoe on 14 January 2008
To put it in perspective, suppose a game like Mario Party 8 costs roughly $4 million in development (it might actually be less). If it takes in about $20 per unit at 4 million sales, that would create nearly $80 million revenue. I'm simplifying here a bit, but for argument sake that would make nearly a 2000% return on investment.
In order to produce a 2000% ROI for a $70 million budget game, it would have to rake in $1.4 billion in revenue. If one assumes $30 per unit, that would require sales of 46.6 million units.
