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It makes sense. They have an engine that works on all three platforms so it should be pretty easy to downgrade the content from the better PC version. Neither should we forget that Battlefield is a pretty big series on PC so it should be worth the extra cost anyway. Also:

Zlejedi said:
I think this is quite simple really.

EA is pushing their download service - one PC game sold through origin = 60$ for EA, one PS3/X360 game sold through retail chain around 23$.

If EA's conversion rate is $1 = 1€, it won't be $60. It's some 45€ here so I imagine it won't be $60 in the US. You still have a good point though.