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You do realise that Sony is trying to make system sellers? You can't just choose a game and it will instantly become a system seller, it has to gain popularity, and I am enjoying Sony's system of just making really good games that allow me to enjoy my console

They have negotiated with R* for Agent, so they are trying to get the 3rd party exclusives, but ultimately, M$ and Sony each have 2 hardware selling games, Halo and Gears versus GT and Uncharted. Uncharted is on the rise, but GT is on the decline. For M$, Gears is not their game, and Halo might be falling due to the loss of Bungie. So basically, those two are a level playing field

The key point is, that it is rare that people buy consoles for a single game. BUT, when GTA does come along on both platforms, people buying a console for that game are going to look at a few things, the back catalogue, which consoles their friends have, price etc...

So basically, my point is this. You only really need a few system sellers, they do probably need some more, but creating new IP is tricky, having a good library of games is much more important, especially when they don't make money on the hardware