I'm surprised no one seems the slightest concerned about this. While I agree with JL and Schwarz on it's meaning there's a flipside too:
As the percentage of women (and other new gamers) increases, the chance of major 'core' games coming to Wii likely decreases.
While this is only one chain in one country so far, it's could set up a disturbing trend of stocking only Nintendo merchandise. Shoppers carries no 3rd party games whatsoever. Possibly people who originally buy there might goto EB Games or such for more games, but possibly not.
So while great for Nintendo this is not necessarily great for us gamers with Wiis.







