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Wow, that information suprised me. No wonder Sony launched the PSP!. So currently Nintendo owns more market share in Japan than Sony has ever held. I wonder what Sonys position in the market today would be if the gamecube was a success.

With the current success of the Wii and the DS, does it look like sony will have over 30% market share over the next 2 years? 

                           Sony           Nintendo

  • 1996       35.8%            37.6%
  • 1997       65.1%            23.1%
  • 1998       68.2%            25.5%
  • 1999       62.5%            32.3%
  • 2000       55.0%            39.9%
  • 2001       55.0%            39.9%
  • 2002       59.7%            39%
  • 2003       58.1%            41.9%
  • 2004       59.6%            40.4%
  • 2005       54.7%            45.3%
  • 2006       29.8%            70.2%
  • 2007       23.3%            76.6%

  My prediction -"if the Wii-Fit is a success, sonys market share in Japan for 2008 will be under 20%



Predictions JAN 08

2008 PS3-19.5M(actual 19.5) XBOX360-23M(actual 27.5) Wii - 37M(actual 45.8M)

End of 2009 PS3-27 25M XBOX360-30 35M Wii - 48 63M (revised DEC 08)

Price Point
Mid 2008 Wii $250 Xbox360$249 Xbox360(HDD)$299 PS3 $399

Mid 2009 Wii $189 Xbox360$199 Xbox360(HDD)$249 PS3 $339

Mid 2010 Wii $ 149 Xbox360$159 Xbox360(HDD)$199 PS3 $289