Ubisoft has sold Red Steel (which they seriously overspent on) and Rayman. But they have not seen numbers for Prince of Persia, TMNT, or Blazing Angels. I wouldn't feel comfortable putting any of those companies in anything more than the maybe category. There's no comparison to something like Insomniac, where we know they've made money off the system. I would agree that the rest of Sony's definitely seeing a boost. Blu-ray is beating HD-DVD largely as a result of PS3. I personally have been considering an HDTV lately as well, even though I don't plan on buying PS3 until it drops to $400.