Word of mouth is more important. Hype will get you quick, early sales. But word of mouth will keep a steady stream of those sales coming in. This fact is negated though by hype that garners a few million sales in just a couple of days. Then word of mouth, while still good, doesn't matter so much.
Author of science fiction and other genres, I write under the pen name Desmond Shepherd. The second season of my series The Permanent Man premieres on November 11, 2014. Pre-order the season premiere The Walls Have Ears on Amazon today!







