I agree, I can't see why people are projecting their own fears onto what this console might be and then getting pissed off, as if those fears were true and Nintendo was personally insulting them?
As for "Cafe", I think in this context it is the commonly used term derived from cafeteria, a place that serves coffee, kind of like a cross between a coffee shop and a bistro. A play on "cafe society" which describes an informal meeting place for all kinds of people. I don't know about North America, but it is a commonly used term here in Europe and, I believe, in Japan.
Apple, probably weren't planning any big moves into gaming with their devices, it just so happened to work out that the set up they had fostered casual gaming on their phones and pads. I see no reason why they should now take a risk on moving into more serious gaming.
I'm sure the Cafe, whatever it turns out to be, will garner a loyal and sizeable following. Nintendo aren't fools and everything I have heard about this new machine, which might, I admit, be nonsense, seems to point to a sensible approach at capturing a broad section of the gaming public, Social, casual, family, AAA, hardcore, puzzlers, whatever. I bet they have a tag line something like "everybody plays" or some such inclusive phrasing.
