Momentum into next generation?
Well Sony has never really sold a console and actually made money on the hardware. How are they going to cope when they can't just lose $6B with no hope to repay it in order to stay in the console business? They aren't following up the PS2 so they couldn't just release any old crap and expect people to buy it anymore.
Nintendo is probably fine if they can figure out how to make 90% of people happy with their console rather than 45%, however their momentum with core video game players with online especially is quite poor. Online has been a terrible weakness for them.
Microsoft on the other hand has heaps of money to do what they want with. They can lose money on the hardware or not and still make more than enough profit. They have the flexibility to go either way really and their USP is in services and OSes rather than exclusive games. Since games will be expensive the key to winning will be the player who provides the best overall experience since games will not be making consoles unique anymore. I think their business model works best out of the three in the next generation so they carry the most momentum.
Tease.
