They already have a price drop with mario kart and knowing nintendo, a lot of advertising will follow.
and their introducing the budget Wii software range.
i think now their targeting the wii at first time console buyers and focusing cafe on the core market.
i can see the strategy for the wii working very well but not cafe's.
http://www.eurogamer.net/articles/2011-05-03-budget-wii-software-range-planned