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They already have a price drop with mario kart and knowing nintendo, a lot of advertising will follow.

and their introducing the budget Wii software range.

i think now their targeting the wii at first time console buyers and focusing cafe on the core market.

i can see the strategy for the wii working very well but not cafe's.

http://www.eurogamer.net/articles/2011-05-03-budget-wii-software-range-planned