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Up 84% because of the iPad.  I call pure bullshit.  Apple could release a turd in a box and sell it to their fans for 300 dollars.  To show how stupid this chart is you have Marlboro come in at 8th while it produces shitty tobacco products and actually kills it consumers.  Then you have AT&T at number 7 which offers terrible plans and service for its consumers.  I was paying 40 dollars a month for AT&T DSL and I switched to Time Warner for the same price but 12 mbps more download speed and 1 mbps upload.  Went from 8 d/l and 1 upload to 20 mbps d/l and 2 upload.  McDonalds, AT&T, Marlboro don't even deserve in the top 100 let alone the top 10.  Pathetic consumers is all I have to say.