Sony's missteps through the years

[NiKKoM]

pezus said:

Grimes said:

I'd say their biggest blunder was squandering the Walkman name. Walkman was one of the biggest brands in consumer electronics, bigger than Playstation. But through arrogance and incompetence, they let Apple get into the game and dominate the industry.

What did they do? (just curious)

Back in the 80's and 90's everyone was walking with a Walkman (portable cassete player) .. it's was the iPod of that time.. I can't think of any of my friends who didn't have one... only Walkman counted back then.. then they came with the Discman (Portable CD player).. choosing not to use the Walkman name.. the Discman never became that popular as the Walkman name and on top of that they missed the MP3 player revolution for years.. they made ATRAC players.. their own digital format... later on they re-introduced the Walkman name for their portable music players but by then Apple already smashed everyone into the ground with the iPod..