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It will immediately sell the 4m that Gears of War audience. Push about 500k consoles and in the end of this year be around 5.5m. Then over the next couple of years it will grow to a max of 8m. Still far below the best Mario games or Pokemon or GTA. People keep thinking that there is this untapped pool of xbox fans that have been waiting for Halo3 to buy the console. There isn't. Most of them already have purchased it last xmas when Gears of War launched. That is why they sold 800k and 1.2m in November/December respectively. September will be big, but not big enough to stop the inevitable wii-train.