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It hasn't failed, DVD is just a beast and the economy is horrid in this country. In other countries it's holding its own quite a bit better than the USA.

 

If you notice everything is in a decline versus last year, but blu-ray still held 19% of the market even though both DVD and Blu-ray took a 50% tumble versus same week last year in the USA.

Blu-ray is doing fine. It has hold of the market it wants to be. Many people still have yet to get HD programming for their HDTVs or even buy an HDTV. The market is still transitioning to HD. Give it a while still. Then by then we will be transitioning to UHDTV and four layer Blu-rays (media doesn't have to change at all for this transition, hardware shouldn't according to Memorex).



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