| radishhead said: Nintendo has always been a company that releases new technology and ideas into the industry. Although some were more successful ventures than others, they've kept on trying to change the way that we play games. However, in the same way that Sony was under a lot of pressure to maintain an image of "power" when releasing their Playstation 3, Nintendo are now in a situation where they can't just release more of the same, because we are expecting something completely different each time. The question is, is there a chance that Nintendo will make one innovation too many? Rumors of an HD Screen inside the "Wii 2" controller sounds like a risk, if true (which I doubt). How about the 3DS? How many people are going to be scared away from the purchase due to the inclusion of 3D? Just something which I was pondering - has anyone else been feeling the same way? |
First off, Sony wasn't "maintaining an image of 'power'" because their previous consoles were not really powerful compared to their competition. They decided to move away from what was successful for them to take on the strategy that had suited their competition so poorly.
With that said, Nintendo has achieved success by creating a market based on asymmetric values. This has ensured that their product is distinct from their competition ensuring that no one sees buying a competitor’s product as being just as good as one of Nintendo’s products. As long as they can maintain this asymmetry their products will sell based on their own merits rather than based on how they stack up to the competition in the minds of consumers.
