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Viper1 said:

 

 

So, still think this is too expensive?  I'm looking at a BOM of about $200 for everything.  They could charge the same price as the Wii at launch ($250) and still make a hefty margin per unit of $50.


What is BOM?

if the $200 is the price of the components, then selling it for $250 would be a $50 loss, at least, taking into account manufacturing, distributing costs, as well as the retailer's cut.