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Blu-ray is really starting to pick up some steam in Europe.
Six months ago in shops like HMV and Game there was only a couple of Blu-ray and HD-DVD movies available. One shelf. A dozen movies max. Almost a novelty really.

Now, I'm starting to see whole sections dedicated to the HD movie formats. Hundreds of movies, split about 80% Blu-ray, 20% HD DVD.

It's quite strange entering a shop and seeing so many blue cases. :)