robzo100 on 10 April 2011
| Mr.Ashtear said: of course it is! When you are "casual" towards some kind of hardware you care a lot about the look, since, you dont understand well the inner-technology. Thats something that Apple understands pretty well. All their products look irresistibly-good, even when most of them are technologically inferior. |
Quoted for truth. I hadn't thought of that, though it sounds obvious once you say it. Once consumers are satisfied the brand name starts to have an effect on future purchases - something worked once, lets not risk a deviation. Perhaps had the DS failed then Nintendo would have changed up the brand image.
Makes me wonder now how much different the next iteration of the Wii will look...
