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i hate comparing apple to consoles.

when something comes out with a new model EVERY year, you can't just add up totals.  Apple especially.  they have the most die hard fans out of any company, they would have the highest % upgrade out of every company.

so those 10 million iphiones bought every year (or whatever it is) you can bet near half of them are people who bought it last year as well.  so there isn't 10 million NEW iphone users out there