| Kenryoku_Maxis said: http://www.eurogamer.net/articles/2010-10-18-kinect-gets-USD500m-marketing-spend Kinect Advertising budget, as reported by the New York Post, is over $500 million dollars. 5 seconds in google. Also, Kinect has sold well, but then it was expected to be a total flop. And I hardly think 10 million units sold is going to overtake a $500 million dollar advertising budget. http://www.joystiq.com/2011/03/09/microsoft-10-million-kinect-units-kinect-games-sold/ |
Well you proved me wrong... no wait. That was a claim, the article says MS never confirmed.
This article claims the Kinect only cost $56 to produce... http://www.geek.com/articles/games/kinect-components-only-cost-56-20101112/
If that's the case, surely they made that alleged $500 million back. Also, they had big profits in the last quarter reports so I'd guess Kinect is already in the black. Don't forget all that advertising wasn't just for Kinect. It also helped sell consoles, software, accessories, etc.
You're downplaying Kinect's success and you're under the illusion MS is all casual now. I'm starting to think you aren't a fan.
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