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Sales - 2008 at Bruceongames - View Post

Bruceongames said:
Avinash_Tyagi said:
Bruceongames said:
Avinash_Tyagi said:
Bruceongames said:
Gnizmo said:
Total revenue is far less important than actual profit. Total revenue will always favor the 360 due to the higher price tags on the console itsel, while the Wii is likely to have a much higher profit. While the 360 is doing absolutely fine in its own right, it is losing very badly compared to the Wii.

 

To Microsoft profit is pretty much irrelevant. They have made mountains of it for decades from PC software and have enough money in the bank to buy a country or two. Microsoft want marketshare and that means that turnover is mighty important to them, which is why being a billion dollars ahead of Wii for the year by the end of November is significant. Now they want to ramp up the 360 installed base so they will drop prices and bundle. A 360 with Halo 3 for $199 (for instance) is going to attract a huge number of buyers. And Microsoft can easily do this. Wii will probably outsell 360 in units in North America this year, but not by as much as the fanboys think. Also PS3 is going to have a brilliant year and could beat both of them. We will see, it is very interesting.

 So tell us, what will occur that will allow the PS3 to surpass the Wii?  You seem to think you have all the answers to please, enlighten us 

Many tens of millions of PS2 owners are waiting to upgrade.
GTA IV, MGS4, GT5, Wipeout HD, Littlebigplanet, Killzone 2 etc give them some excellent reasons to make that upgrade.
In this generation lots and lots of people will own 2 consoles (as mentioned in my blog). They will have a Wii as a toy for some family fun. And they will have a "proper" gaming console, just as they have had before. A lot of people have been holding back on the proper gaming console to see what happens. Enough is happening in 2008 to make them make up their minds and go out and buy.

 

Bruce system loyalty is a myth in this market, if it was for real everyone would be into atari or Nintendo or Sega.  People aren't hanging around waiting for PS3, most bought PS3 for games that are on the Wii now, those games you are talking about sold to a very select market, the higherst of those games sell no more than 15 million, PS2 had over 100 million consoles, that's less than 15% attach rate.  Sorry but you need a better argument for why people will switch over to PS3 over Wii.

 


 

So PSX owners didn't buy PS2s? Meanwhile do you have the faintest idea just how silly this statement is: "Lifetime sales of Wii will surpass the combined sales of the entire Playstation family of consoles by 12/31/2015" The current Wii model will be ancient, forgotten history by 2015. The PS3 will still be on sale.

Console loyalty does exist to a small segment of the gaming market, people will buy a particular console because they enjoyed the previous console and have faith in the brand. These gamers tend to be "core" gamers who are also very likely to be early adopters. I could be wrong but I suspect that brand loyalty has already played out, and most of the people who will always buy a Microsoft/Nintendo/Sony console have bought the XBox 360/Wii/PS3.

The rest of the market is heavily motivated by price, size and quality of game library, and the popularity of the system as a whole. They may own a PS2 but they're not waiting for the PS3, they will upgrade when the PS2's game library is too small to interest them and another system is affordable and has enough "high quality" games that interest them; in many cases "high quality" would not be defined in the same way core gamers would expect, it is often measured in third rate licences.

For most of these gamers the PS3 and XBox 360 fail on price alone; if Sony and Microsoft can maintain (or more importantly increase) the level of third party support they're receiving while preventing the Wii from increasing its third party support there is a chance for a comeback; if sales continue through 2008 as they have been this simply won't happen because third parties will favour the system with the larger userbase and less expensive development costs.