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An obvious example, Windows OS OEM.

When you purchase a pre-built computer, it comes with Windows.

But that Windows cannot be transfered not the computer be upgraded or you lose the license.

I can understand it being license to just one computer at a time. So, say you remove the OS and install on another computer. It should be fair play.

 

Do you,

A) Buy a new OEM license for $150

B) Download a pirated copy