Nintendo has been brilliant about this entire DS/Wii situation but they could have been slightly more brilliant.
Scaling production slowly and cautiously is good business. Scaling business and production this slowly to keep up demand is short-sighted.
The problem Nintendo faces is not that they're keeping demand up, it's that they're completely shorting the consumer. They could up Wii production by 300k a month and still not meet demand and they would still run short of consoles.
Nintendo's fault lies in the fact that they haven't tried to *just short* consumers to keep the Wii hyped; they have massively underfilled orders because they're too damned cautious.
Nintendo, as much as they are compared to Apple, need a few lessons from the marketing boys in Cupertino.
Or check out my new webcomic: http://selfcentent.com/
