| gumby_trucker said: Not really surprising that they could have priced it lower... I think it's likely they may have been considering $199 themselves before the "positive reactions" at E3... However this kind of margin does seem exceptionally high. Part of it is definitely due to huge loss of potential revenue during the time the Wii was supply constrained (easily as much as one billion USD if not more), but it also seems that Nintendo are playing it increasingly safe in order to sustain themselves during rainy days which may come... Either that or there are more hidden costs that we don't know of, such as any deals with Samsung (I think they are the suppliers of the screen) or Buffalo... Also don't forget the large investment in online infrastructure for the 3DS (Reggie mentioned deals with AT&T in the US and so on...) Still I can't quite shake the feeling that an additional $5 in parts could have gone towards a better battery... oh well... |
Sharp make the parallax screen
“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.
