Gee, thanks Pachter!!! Welcome to a year ago!!! Sony needs to cut the price by $400 right now. A traditional console, which is not offering a new experience, likely has less value with consumers than something like Wii. So in order to get back into the competition, Sony needs to undercut Wii's price. A $200 pricecut is only going to get them to 360's level of pathetic. And of course they need to be outselling 360 in order to beat it in total sales. So at a bare minimum, to at least compete for second place, they need to cut the price to $300. Of course Pachter won't say that, because he's only just waking from his dream world where Sony will magically take 40%+ of the Japanese market, and doesn't know just how f***ed Sony are.
"[Our former customers] are unable to find software which they WANT to play."
"The way to solve this problem lies in how to communicate what kind of games [they CAN play]."
Satoru Iwata, Nintendo President. Only slightly paraphrased.
