Why does the media worship Apple?

[NiKKoM]

User experience.. hate all what you want, but they give the best user experience of any company.. sure it's at a premium price but that's what they aim with their company... a long dominance instead of a short burst.. by having a premium price on their product they achieve a better brand power than anyone in the business.. and sure their tech is always good but not at the top end.. but when you think about it.. there are other companies with products with better specs but do consumers want them? no.. they don't buy them.. in the end Apple knows better what you want then me and you yourself.. they make complex things look simple and that's why most media love them..