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Don86 said:

This is actually a rather effortless way for sony to make money as all free mmos have some type of item mall/microtransaction and I'm sure that sony gets to pocket a certain percentage of that money from the sales.

yes, somehwere between 100%  and all of it, i would wager 



“It appeared that there had even been demonstrations to thank Big Brother for raising the chocolate ration to twenty grams a week. And only yesterday, he reflected, it had been announced that the ration was to be reduced to twenty grams a week. Was it possible that they could swallow that, after only twenty-four hours? Yes, they swallowed it.”

- George Orwell, ‘1984’