| Gilgamesh said: Actually Micrsoft did donate some money, $100,000. But they also pissed everyone off by advertising there Bing website at the same time...
How you can #SupportJapan - http://binged.it/fEh7iT. For every retweet, @bing will give $1 to Japan quake victims, up to $100K. Mentioned in this Tweet Try Bing. A new way to search, explore, & decide
The reaction was predictable, or at least it should have been: If companies wanna help Japan victims, then just give money. Telling people to retweet is using a tragedy for marketing. @bing Oh yes, of course. @Bing turn the largest earthquake on record to hit #Japan into a marketing opportunity. Nice work, Microsoft.
Microsoft got the message and seven hours after the first tweet sent this apology: We apologize the tweet was negatively perceived. Intent was to provide an easy way for people to help Japan. We have donated $100K. The tweet wasn't just negatively perceived, it was really dumb. |
Actually it seems MS has donated over $2 million. trasharmdsister12 posted about it on the first page. Either way Japan recieved plenty of money from MS. If it is not illegal who cares how it is done. The guy who tweeted that could have just spent less time by retweeting to MS and helped toward the donation. Instead he posted something like that to get publicity. So basically he was bashing MS to get some attention himself. Hm, what do they call those people...
All the companies that donated and recieved acknowledgement from it is getting publicity (hence marketing). They are helping by donating more than (probably) anyone who complain about them do.
