I have seen the Killzone 3 ad many time on TV. The problem isn't the amount of advertising, it's the ad itself. The Kevin Butler thing is getting old, and the ad does nothing to get people excited about the game. Contrast it to the COD:BO ads which were pretty fantastic, and probably sold several million copies just because of the ad.
The main problem with the Killzone 3 ad, it has no identity. It's relying on the PS3 identity, not the Killzone identity. The ad is just another in a long line of used car salesman Kevin Butler saying a bunch of stupid stuff. Funny the first couple of times, old and tired now.
Anyone can guess. It takes no effort to throw out lots of predictions and have some of them be correct. You are not and wiser or better for having your guesses be right. Even a blind man can hit the bullseye.
