Nintendo is trying to maximise profits. Historically kids play much more video games than their parents ever did. They have more free time, and excellent buying power (i.e. "whinging"!). A game that targets adults only (i.e. 25yrs +), may only hit 10-20% of the total possible market. This severely restricts sales, and profits. Not smart. Of course as time progresses, more of us that grew up with gaming are becoming adults. The situation will starting to change, and we are seeing more games that adults (primarily) would buy rather than children. GTA is the perfect example... it is NOT a game targeted at adults. I know several children under the age of 10 who actively play it, and many, many teenagers around the 15yr bracket. It might deal with more mature themes (violence, drugs, sex, killing) - but it is not a game for adults. A daily/time organiser may be an example of an "Adult" piece of software. Its boring, and only had a practical, everyday use - primarily for adults. You don't see a lot of these released for game machines (surprisingly they wouldn't really sell).
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Nocturnal is helping companies get cheaper game ratings in Australia:
Wii code: 2263 4706 2910 1099
