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jonager said:

it has worked for nintendo for decades now, if nintendo can i can't see why i  activision can't do the same


The only franchise that Nintendo "milks" is Mario.

The reason that it works for them, is because they opened Mario up to an expanded audiance. with each new Mario game (well almost every one) Nintendo introduces somthing new to the franchise. With CoD, it's amost the same thing every year. Also, Nintendo stragetically releases Mario games, unlike Activision.