Just looking at Japan alone, the success of the Nintendo DS caused software sales to go from 35,000,000 units of software to 64,000,000+ units of software; Nintendo did take the lion's share of those sales (20,000,000) but there was still 10,000,000 units worth of growth that was split between third parties.
The Wii and DS have been highly successful with the core-gamer demographic, but the real value to third parties is the potential of these systems to expand the market; Nintendo's success means that these developers and publishers will have a smaller percentage of a larger pie which is good for them.







