I'm surprised EGM actually made this public. Maybe they're trying to shame the companies but it could backfire and all 3 could boycott EGM from exclusive first looks, previews, etc. In my opinion EGM needs EA, Ubisoft, and Midway far more than they need it. There are hundreds of websites and dozens of magazines that basically do what EGM does.
On a side note EGM has actually done this in the past (Capcom, Acclaim, and others have at times threatened to do the same thing) but it was when their magazine was far more important because there weren't the gaming websites like we have now.







