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[AussieGecko]

Reasonable said:

Doesn't matter - they're shooters.  Someone who doesn't like shooters and plays jRPGs etc isn't going to show interest in Bulletstorm.  They're different types of shooters for sure, but it's pretty obvious that they're going to either appeal (or not) to roughly the same demographic.

Also, my point is Bulletorm didn't get the message across it was different in the marketing I saw.  For the average PS3 FPS playing gamer looking at titles in a store he'd (or she'd) see two FPS except one they'd know and one they wouldn't.

We're talking differences within a common genre here, not totally different genres.  An example would be releasing a fun racing title same week as GT.  Totally different style but I guarantee the same result - the less known title will get cannabilized to hell by the bigger IP.

Shooters are not all the same, fighting games are not all the same, racing games are not all the same and so on and so on. Otherwise there would be 1 fps, 1 racer etc etc. Bulletstorm is enough different, why it didnt sell, god knows. 

You say one they know and one they don't? Epic is one with their logo, they flaunt that sod. Most people that have that activeness with games would know the Epic logo imo