albionus on 18 May 2007
| JSF said: Why would they report to retailers? I'm pretty sure it was the CFO who gave the report and at the end of quarter ending December 2006. |
3 reasons off the top of my head, 1) retailers are who pay them, 2) it allows the to report inflated numbers, and 3) they have some control over shipped figures. As we saw in December, if consumers aren't buying enough 360's for retailers to order enough for you meet your goal, then just send the 360's anyways, goal met. Also, just imagine if MS had said they would sell 10 million to consumers by the end of 2006 and say 13 million by July 1st, well they did less than 9 million and 10 million. That doesn;t just make fanboys cry, that makes shareholders ask ask serious probing questions. The very kind of questions MS would probably prefer not being asked at the moment.
