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Oops I think the reason that Capcom and Sega are targetting Western markets is pretty obvious (just look at the chart below).  As for Square Enix, like any business they're simply looking to expand.

(Media Create LTD   Wii - Dec 2nd, 2007) 
        Publisher       Games     Total        Median
 1      Nintendo         17     8 294 000       487 882
 2      Namco-Bandai     10       658 000        65 800
 3      Square-Enix       1       477 000       477 000
 4      Capcom            4       266 000        66 500
 5      Konami            5       221 000        44 200
 6      SEGA              6       216 000        36 000
 7      Hudson            7       199 500        28 500
 8      Takara-Tomy       2       136 000        68 000
 9      MMV               3        82 000        27 333
10      Koei              5        81 000        16 200
11      Tecmo             2        76 000        38 000
12      Ubisoft           3        58 000        19 333
13      Banpresto         1        56 000        56 000
14      AQ Interactive    1        53 000        53 000
15      E.A Japan         5        52 000        10 400